Logotype Prezi

Logotype: A graphic mark or emblem commonly used by commercial enterprised, organizations and even individuals to aid and promote instant public recognition.
Most commonly referred to as a logo
Numerous inventions and techniques have contributed to the contemporary logo
Including logographic languages, such as egyptian hieroglyphics, coats of arms, watermarks, and the development of the printing technology







As the industrial revolution developed in the 18th and 19th centuries, photography, and lithography (an early method of printing) contributed to the boom of an advertising industry that integrated typography and imagery together on the page.
At the same time, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books
Arts were expanding in purpose- from expression and decoration of an artistic, storytelling nature, to a differentiation of brands and products that the growing middle classes were consuming.
consultancies and trades-groups in the commercial arts were growing and organizing; by 1890 the US had 700 lithographic printing firms employing more than 8,000 people.
Playful children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences.
As printing costs decreased, literacy rates increased, and visual styles changed, the victorian decorative arts lead to an expansion of typographic styes and methods of representing business.
By the 1950s, modernism had shed its roots as an avant-grade artistic movement in europe to become an international, commercialized movement in the United States and elsewhere.
Visual simplicity and conceptual clarity that were the hallmarks of modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers.
Less is more.
Modernist inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations.
Logo design is an important area of graphic design, and one of the most difficult to perfect.
This is because logos are meant to represent companies' brands or corporate identities and foster their immediate consumer recognition.
Less is more.
 Why?
 Because real people in real life situations do not stare at and analyze logos.
They just "see" it... and a quick glance will not be enough to get all the details in a complex logo.
A logo needs to be simple, but have enough personality that it stands out in a crowd.
Less is more.