Assignment 17 research and inspiration

1.Your Logo should be able to Use on a variety of media
2.Your logo should be easy to memorize and understand for everybody

•  Color of Logo:  

When we see blue it make us dreaming about the sea, red means for me,danger or forbidden things, green makes me feel calm and makes me think of grass and nature. Using these colors in the right context controls our thoughts in a good way.


An adapted color combination is also a step further; for example if we are making a logo for a kindergarten it is not         recommended to use red with black-it is a very strong message even if the font type suits the message. A color combination of white which in this case inspires the feeling of purity can be used with blue or maybe some variation of green.(I repeat, this is only my advice, there is no rule).

•  Shape of Logo:

The shape of a logo is another important part: a complicated shape puts people in a difficult position, it is hard to see the drawing…the message surely is totally strange for them.


3.Your logo should be able to answer the questions: why? , who? , what?

1. Why do you need this logo?
2. Who is the target?
3. What is the purpose of it?

 4.Your logo should be timeless

5.Your logo should be able to be displayed in black and white

7.Your logo should be SIMPLE

examples:

Options: -Spin records -Pear Incorporated -Johns Creek Symphony -Metropolitan Gallery -Dr. Gleam Dentistry -Three Tree Landscape  met·ro·pol·i·tan  adj. 1. a. Of, relating to, or characteristic of a major city: crowded metropolitan streets; a metropolitan newspaper.