Target audience- The main group of people that an advertisement is appealing to.
Message- Communication; what a piece of art is supposed to convey/tell the reader.
Work ethic- The persistence and quality of work someone has.
Employability skills- Skills needed for getting and keeping a job.
20/20 Rule- Look away from the computer every 20 minutes for 20 seconds to keep your 20/20 vision.
Right-To-Know Laws- Laws that require your employer to make you aware of the dangers your faced with in the work place, and the information you need to work safely.
Right-To-Know Laws- Laws that require your employer to make you aware of the dangers your faced with in the work place, and the information you need to work safely.
Icon- An image that represents something else. Usually something simple that everyone can understand.
Vector-based graphics- A graphic not made up of a grid of pixels, but defined by a start and end point. This way you can zoom in as much as you want and the image will still be clear.
Specs/specifications of a project- The details or components necessary for a project.
Dialog box (within an application)- A secondary window that can allow the user to perform a command, ask the user questions, or that provide the user with information about their progress.
Palette (within an application)- A utility that allows users to look up and insert characters.
Guidelines- A general rule, or principal.
Extensions- An addition to something to make it bigger/longer; a continuation.
Contextual Menu- Shortcut/popup/popup menu.
Clipping mask- An object whose shape masks other art work, so that only work within the shape is visible.
Hue- An other word for color.
Primary colors- Pure colors: red, blue, yellow.Secondary colors- The combination of two primary colors: orange, green, violet
Tertiary colors- The combination of a primary and a secondary color: red-orange, yellow-orange, yellow-green, blue-green, blue-violet, red-violet.
Neutral colors- Colors that have very low saturation and are not on the color wheel.
Continuous tone image- A photographic image that hasn't been screened and has gradient tones. i.e. a normal photo.
Resolution- Pixel count in digital imaging.
File size- How much information is stored in a file and how much disk space that file takes up.
Typography- The art of setting and arranging types and printing them.
Typeface- A particular design of type.
Serif- The finishing off of a letter.
Body type- Smaller type that is used in books, newspapers, etc. More focused around readability.
Display type- Large or eye-catching type used for headings or advertisements.
Reverse type- Type that is White on a colored background.
Point size- The height of a font, in points.
Ligatures- Something used for tying or binding something tightly.
Ampersand- The sign: & (stands for "and").
Small caps- Capital letters that are small like lowercase letters.
Lowercase- Small letters as opposed to capital letters.
Uppercase- Capital letters as opposed to small letters.
Flush Left- Text is aligned to the left.
Flush Right- Text is aligned to the right.
Centered- Centered text is very formal.
Justified- Aligned from the left and right, fills up the entire space.
Lining- Numbers that have a uniform height.
Non-lining- Numbers that are more old style that may have ascenders and descenders.
Leading- The space in between lines of type.
Margin- The white space around the edges of your document.(keep the important stuff inside the margins)
Kerning- Adjusting the space in between individual characters.
Tracking- Adjusting the space in between characters as a whole.
Concept- Something formed in one's mind; an idea.
Final Product- How we ultimately communicate to our audience; end result.
Thumbnail- A quick sketch to get thoughts out of your mind and onto paper.
Initial cap- larger decorative capital letters at the beginning of text or paragraph.
