Logos

Logos:

• Keep it Simple:
• people don't have time to sit and analyze a logo.
• Remember, less is more!
• Memorable
• Keep it simple and appropriote.
• you want to get to the point where even a 6-year-old can recognize it.
• Timeless
• Will your logo still be effective in 10, 20, or 50 years?
• Don't make it trendy. Trends change.
• Versitile
• Make sure it looks good printed on paper, on a buissiness card, on a bill board, on the internet or a t-shirt.
• your cliant needs to be able to do whatever with it

Design first in black and white.

the logo needs to look good in all colors and negative.

Colors cost money!

• Appropriot
• How you position and design it needs to be appropriot for your intended audience.
• Put your audience first.