Stationary Package

The printed pieces that a company utilized for communication purposes.

When establishing a business, it is very important that all communications are well coordinated and that the message of organization is consistent throughout.

Basic package: business card, letter head and envelope.

Business Card: An essential part of a stationary design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more then tell people how to find you: is says something about your company- its mission, its culture and its goals.

Business card typically includes:
-logo
-company name
-employee name
-title
-phone number
-Fax number
-email address
-company address
-web address

Design tips:
-Must be 2" x 3 1/2"
-Horizontal or vertical orientation
-Check for accuracy
-Check for unity... continuity among other pieces.
-Typical margin is .25" to .125"




Letter head:

includes:
-logo
-company name
-company address
phone number
-fax number
-web address

Design Tips:
-Must be 8.5"x11"
-Vertical Orientation
-Must leave room to wright letter, memo, etc- big empty space in middle.
-Cheack for accuracy
-Check for unity.. continuity among there peices.


Envelope:
The packaging that contains the letter/form when being mailed.
-Standard #10 envelope

Typically includes:
-Logo
-Company Name
-Company Address

Design tips:
-Must be 9.5"x4.125"
-Horizontal Or vertical orientation
- Must leave room for recipiant's address and stamp.
-Leave a .25" margin around sides of envelope

Assignment 18 research and development

Word mark- just the text

In Focus Photography

Audience: adults

color scheme: black and white

St. Henri Hotel

Audience: Adults (bussiness people or families)

Color Scheme: Toned down colors (burgandy or navy)

Mimi's Flower Shoppe

Audience: Women, couples, young adults

Color Scheme: Brighter colors or pastels

Types of Logotype

symbolic- just the visual

Word mark- just the text

letter mark- just the initials

Assignment 17 research and inspiration

1.Your Logo should be able to Use on a variety of media
2.Your logo should be easy to memorize and understand for everybody

•  Color of Logo:  

When we see blue it make us dreaming about the sea, red means for me,danger or forbidden things, green makes me feel calm and makes me think of grass and nature. Using these colors in the right context controls our thoughts in a good way.


An adapted color combination is also a step further; for example if we are making a logo for a kindergarten it is not         recommended to use red with black-it is a very strong message even if the font type suits the message. A color combination of white which in this case inspires the feeling of purity can be used with blue or maybe some variation of green.(I repeat, this is only my advice, there is no rule).

•  Shape of Logo:

The shape of a logo is another important part: a complicated shape puts people in a difficult position, it is hard to see the drawing…the message surely is totally strange for them.


3.Your logo should be able to answer the questions: why? , who? , what?

1. Why do you need this logo?
2. Who is the target?
3. What is the purpose of it?

 4.Your logo should be timeless

5.Your logo should be able to be displayed in black and white

7.Your logo should be SIMPLE

examples:

Options: -Spin records -Pear Incorporated -Johns Creek Symphony -Metropolitan Gallery -Dr. Gleam Dentistry -Three Tree Landscape  met·ro·pol·i·tan  adj. 1. a. Of, relating to, or characteristic of a major city: crowded metropolitan streets; a metropolitan newspaper.

Effective

Effective page design maps a viewers route.

Visual Hierarchy:

• will establish focal points based on their importance to the message that's being communicated.
• A crucial part of the design process is to establish an order or elements, a visual structure, to help the viewer absorb the information provided by a design.
• to establish a visual hierarchy, ask your self the question: 
• What do I want my viewer to look at first?

Spot Color

Spot color:
a different method of printing in which each color is printed with its own ink.
Spot color printing is more cost effective when printing with only 1, 2, or 3 color printing.
for anything more, it would be more effective to use CMYK.

Pantone matching system:
a system and set of inks that every printer in the world prints from.

Color is REALLY important.
-color can create different feelings and emotions from the audience.
-interpretation of color may very depending on age, gender, and cultural demographics. So color should be carefully based on your target audience.
-colors can mean different things in different countries and places.
-Colors also tend to follow trends, just like fashion. So a new vibrant company may want to follow current trends, whereas a bank may choose to stay with a more conservative color palette.

-keep your color to 2 or 3. too many colors will increase your cost of production. As well, it may cause a chaotic design.

Logos

Logos:

• Keep it Simple:
• people don't have time to sit and analyze a logo.
• Remember, less is more!
• Memorable
• Keep it simple and appropriote.
• you want to get to the point where even a 6-year-old can recognize it.
• Timeless
• Will your logo still be effective in 10, 20, or 50 years?
• Don't make it trendy. Trends change.
• Versitile
• Make sure it looks good printed on paper, on a buissiness card, on a bill board, on the internet or a t-shirt.
• your cliant needs to be able to do whatever with it

Design first in black and white.

the logo needs to look good in all colors and negative.

Colors cost money!

• Appropriot
• How you position and design it needs to be appropriot for your intended audience.
• Put your audience first.

Logotype Prezi

Logotype: A graphic mark or emblem commonly used by commercial enterprised, organizations and even individuals to aid and promote instant public recognition.
Most commonly referred to as a logo
Numerous inventions and techniques have contributed to the contemporary logo
Including logographic languages, such as egyptian hieroglyphics, coats of arms, watermarks, and the development of the printing technology







As the industrial revolution developed in the 18th and 19th centuries, photography, and lithography (an early method of printing) contributed to the boom of an advertising industry that integrated typography and imagery together on the page.
At the same time, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books
Arts were expanding in purpose- from expression and decoration of an artistic, storytelling nature, to a differentiation of brands and products that the growing middle classes were consuming.
consultancies and trades-groups in the commercial arts were growing and organizing; by 1890 the US had 700 lithographic printing firms employing more than 8,000 people.
Playful children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences.
As printing costs decreased, literacy rates increased, and visual styles changed, the victorian decorative arts lead to an expansion of typographic styes and methods of representing business.
By the 1950s, modernism had shed its roots as an avant-grade artistic movement in europe to become an international, commercialized movement in the United States and elsewhere.
Visual simplicity and conceptual clarity that were the hallmarks of modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers.
Less is more.
Modernist inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations.
Logo design is an important area of graphic design, and one of the most difficult to perfect.
This is because logos are meant to represent companies' brands or corporate identities and foster their immediate consumer recognition.
Less is more.
 Why?
 Because real people in real life situations do not stare at and analyze logos.
They just "see" it... and a quick glance will not be enough to get all the details in a complex logo.
A logo needs to be simple, but have enough personality that it stands out in a crowd.
Less is more.