Monday, May 7, 2012

Assignment #20 Research and Inspiration

Shepard Fairey:
Bio:  Shepard Fairey was born February 15, 1970. He fell in love with making art at age 14. He attended rhode island school of design.
Known for: His Obey campaign in 1992, and his "hope" contribution to Obama's 2008 campaign.
Samples of his work:







Social Issue:

#19 research and inspiration

Candy Shop Color Trends: Pinks, pastels, bright colors

Industry trends: Logos tend to be more playful and whimsical to pull the kids in

My logo:
Audience: Children
Visual hierarchy:  I think the name of the shop must be the most eye catching in the logo
Inspiration Pieces:


I like the colors here and how the candy is incorporated in the design.



I like the bright attention grabbing colors

I really like the organization and homey feel of this logo.





Color Psychology



Tuesday, April 24, 2012

Stationary Package

The printed pieces that a company utilized for communication purposes.

When establishing a business, it is very important that all communications are well coordinated and that the message of organization is consistent throughout.

Basic package: business card, letter head and envelope.

Business Card: An essential part of a stationary design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more then tell people how to find you: is says something about your company- its mission, its culture and its goals.

Business card typically includes:
-logo
-company name
-employee name
-title
-phone number
-Fax number
-email address
-company address
-web address

Design tips:
-Must be 2" x 3 1/2"
-Horizontal or vertical orientation
-Check for accuracy
-Check for unity... continuity among other pieces.
-Typical margin is .25" to .125"




Letter head:

includes:
-logo
-company name
-company address
phone number
-fax number
-web address

Design Tips:
-Must be 8.5"x11"
-Vertical Orientation
-Must leave room to wright letter, memo, etc- big empty space in middle.
-Cheack for accuracy
-Check for unity.. continuity among there peices.


Envelope:
The packaging that contains the letter/form when being mailed.
-Standard #10 envelope

Typically includes:
-Logo
-Company Name
-Company Address

Design tips:
-Must be 9.5"x4.125"
-Horizontal Or vertical orientation
- Must leave room for recipiant's address and stamp.
-Leave a .25" margin around sides of envelope

Friday, April 20, 2012

Assignment 18 research and development

Word mark- just the text




In Focus Photography
Audience: adults
color scheme: black and white

St. Henri Hotel
Audience: Adults (bussiness people or families)
Color Scheme: Toned down colors (burgandy or navy)

Mimi's Flower Shoppe
Audience: Women, couples, young adults
Color Scheme: Brighter colors or pastels

Thursday, April 19, 2012

Types of Logotype

symbolic- just the visual
Word mark- just the text
letter mark- just the initials

Wednesday, April 18, 2012

Assignment 17 research and inspiration


1.Your Logo should be able to Use on a variety of media
2.Your logo should be easy to memorize and understand for everybody

  •  Color of Logo:  
When we see blue it make us dreaming about the sea, red means for me,danger or forbidden things, green makes me feel calm and makes me think of grass and nature. Using these colors in the right context controls our thoughts in a good way.


An adapted color combination is also a step further; for example if we are making a logo for a kindergarten it is not         recommended to use red with black-it is a very strong message even if the font type suits the message. A color combination of white which in this case inspires the feeling of purity can be used with blue or maybe some variation of green.(I repeat, this is only my advice, there is no rule).

  •  Shape of Logo:
The shape of a logo is another important part: a complicated shape puts people in a difficult position, it is hard to see the drawing…the message surely is totally strange for them.


3.Your logo should be able to answer the questions: why? , who? , what?
  1. Why do you need this logo?
  2. Who is the target?
  3. What is the purpose of it?
 4.Your logo should be timeless

5.Your logo should be able to be displayed in black and white

7.Your logo should be SIMPLE



examples:

















Options:

-Spin records
-Pear Incorporated
-Johns Creek Symphony
-Metropolitan Gallery
-Dr. Gleam Dentistry
-Three Tree Landscape


 met·ro·pol·i·tan
 
adj.
1.
a. Of, relating to, or characteristic of a major city: crowded metropolitan streets; a metropolitan newspaper.