Review Week 14

Art Institute of Chicago: Chicago, IL
Graphics related majors- Graphic Design
Requirements for admission-official high school transcript (or GED), letter of reference, portfolio, statement of purpose, interview, SAT Verbal or Critical Reading of 500, ACT English 20, TOEFL2, IELTS2


Savannah College of Art and Design: Savannah, GA
Graphics related majors- Graphic Design

Requirements for admission-3.0gpa, 1000 on SAT, 21 on ACT Portfolio, audition or writing submission, recommendations.

Auburn: Auburn, AL

Graphics related majors- Graphic design

Requirements for admission- 4yrs. english, 3yrs. social studies, 3yrs. math, 2 yrs. science.

Boston University: Bosten, MA

Graphics related majors- Graphic Design

Requirements for admission- SAT: 3087, ACT: 1794, High school transcript, Senior grades, School Report Form, Teacher Evaluation, College/university transcript(s) (if applicable), Essays, Portfolios and auditions (College of Fine Arts only), Early Decision Agreement (Early Decision applicants only)

University of Georgia: Athens, GA

Graphics related majors- Graphic Design

Requirements for admission- GED, GPA, High SAT/ACT scores, AP Classes, letter of reference, portfolio, statement of purpose.

Review Week 13

Balance-

 

Balance is used in this picture to make it seem stable and symmetric.

Proportion- 

Proportion is used in this picture by how the men towards the back of the room are small in comparison to those in the front, so that the picture can appear realistic.

Rhythm- 

The movement in this picture seems to be all in one direction, it is really organized and you can tell where it is going.

Emphasis-

The emphasis in this design is on the red "J" in the background, because it is different.


Unity-  

the different elements in this design work together to make one thing.


Repetition- 

This design shows repetition of Marilyn's face to emphasize it.


Variety-

This design uses variety in the color of the stones so the audience doesn't get bored.


How do you add a layer mask to a particular layer?
By going to the layers pallet, selecting a layer, and clicking the "add layer mask" button.
What two colors are used to create the mask?
Black and white.
Describe the process of using a layer mask?
You paint on the mask so that only the parts of the layer you want visible are visible.

Podcast #4 Typography

Define typography?

The art and technique of arranging text in a different/artistic form.




Where did the word "typography" originate from?


The greek words: form and writing.




What does typography involve?


The selection of appropriate font, the size, the line spacing and spacing between letters.


What is a typeface?


Distinct visual symbols that we use to compose an image.


What is another term for typeface?
Font
What is a character?


A single letter of a font.


What is type style?


Like Bold and Italic

What does type style "create" within a design?

Design variety


What is the waist line and what does it indicate?

The middle line, the top of lowercase letters


What is a base line and what does it indicate?


The bottom line where all letters sit


What is an ascender?


A lowercase letter that goes above the waistline.


What is a descender?


A lowercase letter that goes below the baseline.


Describe a serif?


The top finishing off stroke of a character.


How can the size of the typeface be identified?

Points.

What is a point?


A unit of measurement used in design.


How many points are in an inch?


72 points


What is a pica and how many are in an inch?


6 picas


How many points are in a pica?


12 points


What is body type and where can it be found?

Smaller type sizes, in the body paragraphs of papers, books and letters.


What is the key to selecting appropriate typefaces to be used as body type?


Readability


What is display type and how is it used?


Headlines and sub-headlines


What is reverse type and when would it be used?

White type on a black or colored surface, It's an attention getter.


What is a typeface classification?


A way of organizing fonts


When was Blackletter invented and how was it used?

resembles calligraphy, used on many official documents and old magazines.


Describer the characteristics of a Blackletter typeface?

Elaborate thick to thin strokes and serifs.


When was Old Style invented and what was is based on?


1500's, based on roman calligraphy.


Describe the characteristics of an Old Style typeface?


Has serifs, very classic, kind of pretty.


When were formal scripts developed?


17th and 18th centuries.


When were casual scripts developed?


20th century


Describe the characteristics of a Script typeface?

Very formal and loopy


When was Modern typefaces developed and why?


18th and 19th centuries


Describe the characteristics of a Modern typeface?

Not as formal, big break from other fonts of the time. Perfectly horizontal and a very thin line.


How early can Sans Serif typefaces be found? What happened?


The 5th century, around renaissance it people didn't really use them.


When did they become popular?


1920s and 30s




What does "sans serif" mean?


Without serifs


Describe the characteristics of a Sans Serif typeface?


It doesn't have serifs, strokes are uniform in weight.


When was Slab Serif developed and why?


Has serifs, but is very uniform. No variation in lines
.

Describe the characteristics of a Slab Serif typeface?


Thick, straight with serifs.


Describe Decorative typefaces?


Typefaces that are different, and decorative in a way so that it illustrates or adds something to whatever it is being used for.


Why were they developed?


designed for a specific purpose, anything that doesn't fit into categories.


What are they best used for?

Flyers, posters, cards, ads, etc.

Stephen Kroninger

In what publications/media studios has his work been featured?
The museum of modern art, and the whitney museum of american art.

Post 2 samples of his art. Answer the following questions for each piece...



This was published in the Boston Sunday Globe 


What principles of design were utilized within the piece? How?
Proportion, emphasis and unity were utilized in this design.Proportion and emphasis were used in the size of his neck and hair in comparison with all his other body parts. Unity was used to make all the images look like one man.  

What elements of design were utilized?
Shape, color and texture were utilized.



This was published in the New Yorker


What principles of design were utilized within the piece? How?
 Rhythm, proportion,and unity were used. The rhythm is used in the movement of the broom , and the unity is used to make all the different things look like one picture.


What elements of design were utilized?
Shape, color, and texture were utilized.

Review Week 12

How can you, as the designer, use principles of design to help compose a page?
I can use the principals of design to create art that draws the eye and either makes sense or is unrealistic.


What are the principles of design (define each in your own words)?

Balance- the distribution of heavy and light objects across a page.

Proportion- the relative size and scale of different elements in a design.

Rhythm- Organized movement in space and time.

Emphasis- stressing a single arc of focus instead of having a maze of details of equal importance.

Unity- the wholeness of a composition. 


Repetition- Repeating some aspect or element of the design throughout the entire document


Variety- Pertains to differences and diversity, it's what makes a work of art interesting.

Podcast #3 Principles of Design

Define principles of design?
Concepts used to arrange the structural elements of a composition.
What do the principles of design affect?The expressive content or the message of the work.


What is the principle of repetition?
Repeating some aspect or element of the design throughout the entire document. A visual key that ties the piece together.

Describe ways that the principle of repetition helps the composition/audience?
It controls the readers eye and helps keep their attention on the piece. Hels the viewer navigate through the piece, helps unify and strengthen different parts.


What are ways that you can incorporate repetition into your designs?
Bold font, thick line, certain bullet, color, design element, particular format, or spacial relationship.


What should you avoid when working with repetition?
Repeating so much that it becomes annoying or overwhelming.


What is the principle of proportion/scale?
The relative size and scale of the various elements in a design.


What is the most universal standard of measure when judging size?
The human body.


How can the principle of proportion/scale be used as an attention getter?
When it's unusual or unexpected scale.


What is the principle of balance?
The distribution of heavy and light objects on the page.


Which kinds of elements/shapes visually weigh heavier/greater?
Large elements, and irregular shapes.


What is another name for symmetrical balance?
Formal balance


Define symmetrical balance?
When the weight of a composition is evenly distributed around a central vertical or horizontal axis.


What is another name for asymmetrical balance?
Informal balance.


Define asymmetrical balance?
When the weight of a composition is not evenly distributed around the axis.


What is the principle of emphasis?The stressing of a particular arc of focus rather than the maze of details of equal importance.


What happens to a design that has no focus?
Nothing stands out.


What is a focal point and how is it created?
Area where the eye tends to go first.


How many components of a composition can be a focal point?
One.


What ways can emphasis be created in a design?
By contrasting the primary element with a subordinate. By sudden change in direction, size, shape, texture, color, tone, or line.


What is the principle of unity?The wholeness of a composition.


What three ways can unity be obtained?
1. Put objects close to one another in a composition.

2. Make things similar.

3. direct vision by a line that travels around the design, this can be a true line or suggested.

What is the principle of variety?
Pertains to differences and diversity, it's what makes a work of art interesting.


What ways can a designer add variety to a design?
They can vary textures, color, and shapes, and alter their contrast, tone, and intensity.


Why is it important to find the right balance between unity and variety?
Too much unity can be boring, but too much variety can look chaotic.


What is figure?
A form, silhouette, or shape.


What is another name for figure?
Positive shape.


What is ground?
The surrounding area around the figure.


What is another name for ground?
Negative space.


When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?The abstract relationship between visual elements.


Why must a designer consider the composition as a whole?
To make sure the figure and ground are working together.


What is the principle of rhythm?
Organized movement in space and time.


How is rhythm achieved?
Through the orderly repetition of any element, line, shape, value/tone, or texture.


What three ways can rhythm occur in a design?
1. Intervals between the elements and the size and length of the elements themselves.

2. With a more organic or flowing movement.

3. With a sequence of shapes through a progression of steps.

How does rhythm help a composition/design?
By controlling the viewer's eye movement. Also adds life and interaction.


What is the principle of contrast?
When two related elements are different.


How can contrast help a design?
Draws the viewers eye into a piece and guides them through it. Adds visual interest.


What is wrong with having too much or too little contrast in a design?
With too much it can be confusing, with too little, it can be monotonous and boring.


What is the key to working with contrast?To make sure the differences are obvious.

What are some common ways of creating contrast?
Creating differences in size, color, value, type, texture, shape, alignment, direction, and movement.