What does it take to create good graphic design?
An understanding of the elements and principals of graphic design.
What is the difference between elements and principles?
Components or parts which can be isolated in any visual design or work of art. Principals tell us how we should organize elements on a page or screen.
Name the six (6) elements of design.
Line, shape or form, space, texture, value, and color
What can lines aid in, when alone or combined with other lines or shapes?
The readability, appearance, and message of a design
Which lines suggest a feeling of rest? Why do you think?
Horizontal lines, because of their relation to gravity.
Vertical lines communicate a feeling of what? Why do you think?
Communicate a feeling of loftiness, because the are standing up. Extended lines suggest an overpowering grandeur.
What lines suggest a feeling of movement? Why do you think?
Diagonal lines, because they’re unstable in relation to gravity.
Soft, shallow curved lines suggest what? Why do you think?
Comfort, safety, and relaxation, because it’s smooth and not drastic
These lines suggest confusion and turbulence? Why do you think?
Deep, acute curves, like the violence of waves in a storm.
What element defines a specific area of space?
Shape
What is the difference between two dimensional shapes and three dimensional shapes?
2D shapes have width and height, 3D shapes have depth as well as width and height.
Describe the difference between geometric shapes and organic shapes?
Geometric shapes are structures and often symmetrical shapes. Organic shapes are often irregular and fluid.
What are abstract shapes?
Stylized or simplified versions of natural shapes.
Which basic shape projects an attitude of honesty or equality?
Squares
What do triangles suggest?
Action
Circles convey feelings of what?
A feeling of protection and infinity.
Describe positive space and negative space?
Positive space refers to the object and elements used in a design, this area contains all the elements you’ve added to your design. Ex. Text, graphics, photos lines or shapes. Negative space to the shapes around and between those object and elements. It give the eyes a place to rest, which is necessary to get your point across.
What is texture?
The surface of the actual design. material or paper,
The texture of the paper and materials in printed design,
And Implied through layered graphics to give the illusion of texture.
Incorporating texture into a design can help do what?
Create a feeling of richness and depth.
What is value?
The degree of light and dark in a design, it’s the contrast between black and white and all the colors in between. Can be used with color as well s black and white. Gives depth and perception.
What is another name for value?
Tone
What can the element of color do when incorporated into a design?
Convey moods, create images, attract attention, and identify objects.